What are the 5 Key factors for a successful PPC Advertising Campaign?
As an online business owner if you are to maximize your return on your online marketing budget you need to explore all the components of online marketing. Amongst the many, along with Search Engine Optimization (SEO), Pay Per Click too has emerged as a vital online marketing tool. However, when it comes to online marketing and especially Pay Per Click advertising the campaign is effectively designed to ensure the best results are delivered. Let us take a look at 5 major factors that must be considered for the PPC campaign success. 1. PPC bidding PPC marketing utilizes a pricing strategy. Businesses tell Google how much they’re prepared to spend to get someone to click on an ad and then view their website. In general, the company willing to pay the most per hit will have its advertisements presented close to the top of the search results page because Google takes into account how many other companies are bidding on the same terms. So, the bidding strategy needs t...